Business Relationships do Matter

From FAC Marketing

Originally published August 26, 2022. Links and presentation refreshed September 25, 2026.

Marketing is always adjusting to the best way to find and communicate with your customers. According to Wikipedia, the term marketing was found in a 16th century dictionary, where it was defined as buying and selling in a market. That is a great place to start, because people were buying, selling and building relationships in person back then.

Like most things in history, products, services and trends repeat themselves. Today’s prevalent Social Media takes us back to the market place to build relationships with our clients. We need to go where our clients are, and that is on social channels such as Facebook, Twitter and Instagram.

Popular Marketing Methods

Marketing has evolved as technology evolved.

1450 Print

1741 Magazine

1839 Posters

1867 Billboards

1922 Radio

1941 Television

1954 TV ads

1970 Telemarketing

1981 Computers

1985 Explosion of Print

1990-1994 Cable TV is the largest ad medium

1995-2002 Internet Search Marketing (search products & services)

1998 Blogging emerges

2003 The Age of Inbound Marketing

2004 Social Media begins with Linkedin, Myspace & Facebook

2010 Email Marketing

2012 Businesses begin budgeting for social media marketing

Today, Social Media Marketing reflects the concepts of the early market place: Communicating, building relationships, buying and selling. We can do all of that and more on social media platforms such as Facebook.

First, we have to know where your clients and community members are connecting online.

• 81% of adults are on social media
• Facebook has the highest number of daily users out of all social media at 76%
• The Facebook mobile app has 114 million users

Our specialized Facebook programs enable funeral homes and crematories to reach out to them through the positive, visually engaging posts we make on your behalf. Please contact us for details about our cost-effective Social Media Management packages .