Content is King

From FAC Marketing

Originally published October 14, 2019. Links and presentation refreshed September 25, 2026.

What rules the realm of digital marketing? Content!

Content, what you include on your website, social media and blogs, does two things: It engages your potential customers and keeps Google happy. Content can be graphics and images as well as written information, articles and posts. It can provide information that is educational and comforting as well as entertaining.

Here, we present a few ways you can update or develop content to engage and educate your local audience.

Website Content, Keeping your website up to date shows Google (and your community) that you are maintaining your presence. Some easy pages to update include your contact page, about page and staff bios. In your busy times, these pages may get overlooked, but you can update them anytime with a quick rewrite or edits that bring in current information.

Social Content, Social content provides an excellent path to building community and engaging people with your funeral home or crematory. Our Facebook packages include content that resonates with your local audience. Engaging links to articles, health and safety related graphics, grief quotes and holiday posts allow people to share as well as like content. Preplanning information can also be posted as well as the more popular custom posts, staff birthdays!

Blog Content, When you want to educate your community, one very effective way to do that is through blog posts. Blog posts represent one of the best ways to improve your SEO. Google loves to find fresh content. People love it, too. When your potential customers can learn more about preplanning on their own time, when they are ready, they are more likely to act on what they learn.

A well-populated blog, full of good content, can serve as a hub for your social media efforts. When you share your own content on social, it’s that much more tied to your brand and its unique story. And you can write about community efforts as well as your personalization or cremation services.

Long live content! When you pay special attention to your content, people can learn more about your funeral home or crematory and to act when they’re ready to preplan or at their time of need. Call FAC Marketing to learn more about how we can help you craft effective messages and content for your marketing needs.

More than a Facebook Like

From FAC Marketing

Originally published August 13, 2019. Links and presentation refreshed September 25, 2026.

Likes still reign supreme on Facebook, but other reactions have increased in popularity since their introduction in 2015. According to a recent article, Facebook’s Reactions, Love, Haha, Wow, Sad and Angry, have moderately increased in use.

For funeral homes, the Sad face and Love symbol are popular additions to the landscape of reactions. These reaction options allow people to share their sympathies about the death of a beloved friend or family member with more emotional impact than the typical thumbs-up symbol.

According to Facebook, the News Feed algorithm has been updated to take Reactions into account. They claim that reactions weigh more heavily on the algorithm because they reflect a higher level of engagement between the reactor and the page. More reactions should mean better reach into the news feeds of Facebook users.

For the purposes of increased engagement, funeral homes may wish to consider posting obituaries on their pages. Obituaries typically result in a lot of Likes, Loves and Sad reactions. In our Facebook management work, we have also found that posting images of staff members result in high engagement through both comments and reactions. We recommend developing posts around staff birthdays, work anniversaries and so on.

Take a look at your page and see if you are experiencing more reactions, such as Love, Wow and Sad.