Competitive Shop

COMPETITIVE SHOP

Why Should Families Choose Your Firm?

• Do you know why families in your community choose your funeral home instead of your competitors?

• Do you know how families perceive the differences in your pricing and services?

• Are you getting more and more calls from “shoppers?”

• Do you know how your competitors handle inquiries, such as what information they send out to people who inquire about their services and how they communicate their strengths to the community?

• How Do You Compare with Other Funeral Homes in Your Area?

•A Competitive Shop Can Answer Your Questions! Competitive Insights at a Price You Can’t Afford to Miss!


What You Get:
First, we will identify the core issues you wish to learn about, and we will create the “situation” that will best yield the information you are seeking. Our trained and experienced shoppers will call not only your competitors, but your firm, as well.


You Will Receive:
• A transcript of each call that summarizes the conversations and compares the pricing, presentation skills, responsiveness and collateral materials received from each funeral home included in the study.

• A summary of the competitive advantages and opportunities that are discovered.

• Recommendations for improving your positioning as the funeral home of choice in your community.


A competitive shop will help you understand your competition
—and your market—better than you do today.

What You Can Learn from a Competitive Shop?

Our funeral home clients come from many different areas and competitive situations. In all cases, they want to make sure that they are offering families what they need to make informed decisions about funeral service – informed decisions that conclude that  their funeral home will be the funeral home of choice for more and more families. 

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