SEO

Search Engine Optimization

When people search for a funeral home online, they want to find one close to them that can meet their needs for a funeral service or preplanning a funeral. SEO, or Search Engine Optimization, helps put your funeral home at the top of local search results. Modifying a funeral home website for SEO involves technical knowledge of how to incorporate localized content so you can be found by nearby residents.

Simple SEO Services for Funeral Homes

Our Simple SEO services provide funeral homes with options for evaluating SEO quality as well as implementing SEO content on their website in the ways that matter most to search engines.

Simple SEO Audit

In the Simple SEO Audit, FAC Marketing will run several tests to analyze the quality of your website and its content. This will inform you of any problems with your website’s technical performance as well as issues related to online searches. The audit involves speed tests and SEO crawlers to identify missing and duplicate content as well as funeral-specific insights based on Google Analytics and Google Search Console. The result is a report that drives the implementation of additions and revisions to on-page content as well as meta tags, which are behind the scenes, but still important to search engines.

Simple SEO On-Page Content

Once you know the SEO enhancements that are required, the recommendations for additions and changes to on-page content can be implemented. Our SEO copywriter will review and revise select pages of your website to ensure consistency of SEO terms, use of localized copy that ensures local searchers can find your website, and meta tags. Sites on select content platforms can have SEO content implemented as part of the package.

Simple SEO packages complement our Digital Marketing Services, Smart Marketing Program, and Facebook Packages.