Engagement on Facebook Increases Reach & Goodwill
Many funeral homes and crematories ask us what good Facebook can do for them. Our answer to them is that having a quality Facebook presence helps build and foster community goodwill.
One of the ways FAC Marketing achieves this is by encouraging engagement in the form of comments and shares. When people respond to posts (depending on their personal settings), Facebook shows a person’s responses and activity to others. This results in greater reach and awareness for your Facebook page.
Some examples of posts that encourage shares include those related to:
- Charity and community events
- Memorial services
- Veterans services
- Quotes about grief
- Articles about the grieving process
Posts that experience good engagement in terms of comments include:
- Obituaries
- Staff birthdays
- Grief related quotes and links
- Events sponsored by the funeral home or crematory
- Donations by the funeral home
Some of the most popular posts in terms of comments and likes relate to events and memorial services sponsored by the funeral home. We encourage our clients to let us know about any event they are sponsoring so we can post about it before and after the event.
We also find that many funeral homes experience good engagement during the last few months of year, when people are focused on doing good in their communities. One way we do this is through like campaigns that result in a donation to a nonprofit organization. With minimal effort, you can increase your following, which further leverages your investment in Facebook.
If you’re interested in learning more about Facebook, take a look at what we offer in our Social Media Management packages. Then, call us for details.
You may have considered starting a blog for your funeral home, but wondered if it is really worth the time, money, and effort. The answer is yes—blogging benefits your SEO, enhances your profile and local marketing options, and enriches social media activities. Blogging is a critical component of comprehensive digital marketing programs for funeral homes.
Owners of funeral homes and crematories should have general knowledge about SEO and how it works. While some SEO work is technical in nature, some of it is related to the words used on your website. Some SEO steps also involved how your website is listed in Google Business and other websites and search engines.
Like most things in history, products, services and trends repeat themselves. Today’s prevalent Social Media takes us back to the market place to build relationships with our clients. We need to go where our clients are, and that is on social channels such as Facebook, Twitter and Instagram.
Each and every funeral home has a logo they use to identify their business. At F.A.C. Marketing, we've developed countless logo ideas and branded funeral homes for years to come. I thought it might be a good time to review some of the logo development basics just in case you're one of those professionals who is a far better Funeral Director than a logo designer!
Funeral home owners can provide aftercare marketing through newsletters, social media, digital marketing and direct mail surveys. Learn more about optimizing aftercare marketing so it leads to preplanning with your funeral home's families.
Today, more and more individuals and families are realizing how they can celebrate a life rather than solely grieve a death. Colorful, creative gatherings have become more popular. Overall, people are realizing that the more meaningful the services, the more healing and satisfying it is to family and friends who attend or participate.
How can you market preplanning services during the pandemic? Get ideas from our latest post about what's working to reach people who want to preplan their funeral services.
Small businesses often give up too soon on their marketing tactics. It’s one of the most common mistakes business make, either because they don’t see the results they expect or they decide to put the budget elsewhere. But remember, it takes time and repetition in order to get through to an audience! Many funeral homes and crematories forget that fact when results fall short of expectations, particularly with direct mail.
Need some ideas for marketing services in this era when more people are choosing cremation? Learn four ways to market funeral services when people choose cremation. You can update and improve your website, social media, preplanning materials and personalization messages so people can envision the benefits of having a memorial service when they choose cremation.
Make content the crowning achievement of your marketing. Your funeral home's website, social media and blog can become the center of your marketing messages. Keep your content fresh and up to date to engage potential customers in your messages about funeral services, preplanning, personalization and cremation.