Content is King
What rules the realm of digital marketing? Content!
Content—what you include on your website, social media and blogs—does two things: It engages your potential customers and keeps Google happy. Content can be graphics and images as well as written information, articles and posts. It can provide information that is educational and comforting as well as entertaining.
Here, we present a few ways you can update or develop content to engage and educate your local audience.
Website Content—Keeping your website up to date shows Google (and your community) that you are maintaining your presence. Some easy pages to update include your contact page, about page and staff bios. In your busy times, these pages may get overlooked, but you can update them anytime with a quick rewrite or edits that bring in current information.
Social Content—Social content
provides an excellent path to building community and engaging people with your funeral home or crematory. Our Facebook packages include content that resonates with your local audience. Engaging links to articles, health and safety related graphics, grief quotes and holiday posts allow people to share as well as like content. Preplanning information can also be posted as well as the more popular custom posts—staff birthdays!
Blog Content—When you want to educate your community, one very effective way to do that is through blog posts. Blog posts
represent one of the best ways to improve your SEO. Google loves to find fresh content. People love it, too. When your potential customers can learn more about preplanning on their own time, when they are ready, they are more likely to act on what they learn.
A well-populated blog, full of good content, can serve as a hub for your social media efforts. When you share your own content on social, it’s that much more tied to your brand and its unique story. And you can write about community efforts as well as your personalization or cremation services.
Long live content! When you pay special attention to your content, people can learn more about your funeral home or crematory and to act when they’re ready to preplan or at their time of need. Call FAC Marketing
to learn more about how we can help you craft effective messages and content
for your marketing needs.
You may have considered starting a blog for your funeral home, but wondered if it is really worth the time, money, and effort. The answer is yes—blogging benefits your SEO, enhances your profile and local marketing options, and enriches social media activities. Blogging is a critical component of comprehensive digital marketing programs for funeral homes.
Owners of funeral homes and crematories should have general knowledge about SEO and how it works. While some SEO work is technical in nature, some of it is related to the words used on your website. Some SEO steps also involved how your website is listed in Google Business and other websites and search engines.
Like most things in history, products, services and trends repeat themselves. Today’s prevalent Social Media takes us back to the market place to build relationships with our clients. We need to go where our clients are, and that is on social channels such as Facebook, Twitter and Instagram.
Each and every funeral home has a logo they use to identify their business. At F.A.C. Marketing, we've developed countless logo ideas and branded funeral homes for years to come. I thought it might be a good time to review some of the logo development basics just in case you're one of those professionals who is a far better Funeral Director than a logo designer!
Funeral home owners can provide aftercare marketing through newsletters, social media, digital marketing and direct mail surveys. Learn more about optimizing aftercare marketing so it leads to preplanning with your funeral home's families.
Today, more and more individuals and families are realizing how they can celebrate a life rather than solely grieve a death. Colorful, creative gatherings have become more popular. Overall, people are realizing that the more meaningful the services, the more healing and satisfying it is to family and friends who attend or participate.
How can you market preplanning services during the pandemic? Get ideas from our latest post about what's working to reach people who want to preplan their funeral services.
Wonder how Facebook can benefit your funeral home and crematory? Increase reach and engagement with a variety of posts. We share our ideas on what types of posts do well for our Social Media Management clients.
Small businesses often give up too soon on their marketing tactics. It’s one of the most common mistakes business make, either because they don’t see the results they expect or they decide to put the budget elsewhere. But remember, it takes time and repetition in order to get through to an audience! Many funeral homes and crematories forget that fact when results fall short of expectations, particularly with direct mail.
Need some ideas for marketing services in this era when more people are choosing cremation? Learn four ways to market funeral services when people choose cremation. You can update and improve your website, social media, preplanning materials and personalization messages so people can envision the benefits of having a memorial service when they choose cremation.