Blog Post

The Benefits of Blogging for Funeral Homes

funeral home blogging

You may have considered starting a blog for your funeral home, but wondered if it is really worth the time, money, and effort. The answer is yes—blogging benefits your SEO, enhances your profile and local marketing options, and enriches social media activities. Blogging is a critical component of comprehensive digital marketing programs. As such, FAC offers the services of several blog writers to assist in starting or continuing a blog. Once you begin, you will see how blogging benefits your crematory or funeral home in being found online and in enhancing and supporting your reputation.


SEO Benefits of Blogs

The most important reason to have a blog is for the SEO benefits it provides. First, updating a blog ensures that search engines crawl your website and find new content. Second, a blog post can be optimized for SEO. This means it contains information mentioning your location and other keywords associated with your business. Third, a blog can contain links to other content on your website, which is yet another way to improve SEO. 


These technical aspects of a blog work behind the scenes to improve your ranking on search engines. Getting onto the coveted first page of search results is easier when you have a current, regularly updated blog as opposed to not having one. Learn more about SEO. 


Demonstrating Expertise & Reputation 

Another benefit of blogging is that it demonstrates your expertise, knowledge, and compassion for families in your area. Blogs are a great place to answer questions about funerals and cremations and use your own examples and images, when possible. Showing your local involvement in community has become more important as outside investment companies purchase funeral homes. Blogs that make a point to highlight you and your staff in the local community reinforce local ownership and compassionate care.


Providing a Content Hub

Your blog provides a content hub for your community, including people who follow you on social media as well as the local news outlets. Funeral homes can develop a broad library of excellent content that can be shared via email, direct mailings, and Facebook. Each blog post will have a unique URL, making it easy to share. 


In addition to providing content about funeral home topics of interest, blogs provide a wonderful format for sharing your staff’s activities, upcoming events, community event participation, and more. Use a blog to feature:

·      News

·      Staff anniversaries

·      Testimonials

·      Videos

·      Community involvement

·      Preplanning seminar details

·      Holiday memorial services

·      Other topics of interest


Funeral Home Blogging

While you may be able to write your own blog posts, outsourcing blogging allows you to spend minimal time on the task. With the assistance of FAC Marketing’s experienced funeral home bloggers, funeral directors can focus on serving families while we take the time to write content. FAC offers the services of several bloggers with experience writing for family-owned funeral homes and crematories. We can guide you on topics, write content, and select photo options to make the blog more visual. We will post your blog and image, and, if you are one of our Facebook Package clients, we can post it to social media, too. Before you know it, your blog will begin to be filled with quality content!


Please let us know if you are interested in blog writing services. We would be happy to talk to you about topics and let you know about our latest digital marketing successes.


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