Facebook for Business
Likes still reign supreme on Facebook, but other reactions have increased in popularity since their introduction in 2015. According to a recent article, Facebook’s Reactions—Love, Haha, Wow, Sad and Angry—have moderately increased in use.
For funeral homes, the Sad face and Love symbol are popular additions to the landscape of reactions. These reaction options allow people to share their sympathies about the death of a beloved friend or family member with more emotional impact than the typical thumbs-up symbol.
According to Facebook, the News Feed algorithm has been updated to take Reactions into account. They claim that reactions weigh more heavily on the algorithm because they reflect a higher level of engagement between the reactor and the page. More reactions should mean better reach into the news feeds of Facebook users.
For the purposes of increased engagement, funeral homes may wish to consider posting obituaries on their pages. Obituaries typically result in a lot of Likes, Loves and Sad reactions. In our Facebook management work, we have also found that posting images of staff members result in high engagement through both comments and reactions. We recommend developing posts around staff birthdays, work anniversaries and so on.
Take a look at your page and see if you are experiencing more reactions, such as Love, Wow and Sad.
You may have considered starting a blog for your funeral home, but wondered if it is really worth the time, money, and effort. The answer is yes—blogging benefits your SEO, enhances your profile and local marketing options, and enriches social media activities. Blogging is a critical component of comprehensive digital marketing programs for funeral homes.
Owners of funeral homes and crematories should have general knowledge about SEO and how it works. While some SEO work is technical in nature, some of it is related to the words used on your website. Some SEO steps also involved how your website is listed in Google Business and other websites and search engines.
Like most things in history, products, services and trends repeat themselves. Today’s prevalent Social Media takes us back to the market place to build relationships with our clients. We need to go where our clients are, and that is on social channels such as Facebook, Twitter and Instagram.
Each and every funeral home has a logo they use to identify their business. At F.A.C. Marketing, we've developed countless logo ideas and branded funeral homes for years to come. I thought it might be a good time to review some of the logo development basics just in case you're one of those professionals who is a far better Funeral Director than a logo designer!
Funeral home owners can provide aftercare marketing through newsletters, social media, digital marketing and direct mail surveys. Learn more about optimizing aftercare marketing so it leads to preplanning with your funeral home's families.
Today, more and more individuals and families are realizing how they can celebrate a life rather than solely grieve a death. Colorful, creative gatherings have become more popular. Overall, people are realizing that the more meaningful the services, the more healing and satisfying it is to family and friends who attend or participate.
How can you market preplanning services during the pandemic? Get ideas from our latest post about what's working to reach people who want to preplan their funeral services.
Wonder how Facebook can benefit your funeral home and crematory? Increase reach and engagement with a variety of posts. We share our ideas on what types of posts do well for our Social Media Management clients.
Small businesses often give up too soon on their marketing tactics. It’s one of the most common mistakes business make, either because they don’t see the results they expect or they decide to put the budget elsewhere. But remember, it takes time and repetition in order to get through to an audience! Many funeral homes and crematories forget that fact when results fall short of expectations, particularly with direct mail.
Need some ideas for marketing services in this era when more people are choosing cremation? Learn four ways to market funeral services when people choose cremation. You can update and improve your website, social media, preplanning materials and personalization messages so people can envision the benefits of having a memorial service when they choose cremation.